Jadeite is a project for an innovative Chinese brand exploring the connection in between humans and gemstones. In the history of the art of the Chinese empire, jade has had a special significance, comparable with that of gold and diamonds in the West.
Jade was used for the finest objects and cult figures, and for grave furnishings for high-ranking members of the imperial family. As a spiritual companion, a high quality pure gem bead not only serves as part of a person’s jewellery but also takes you on an alchemical journey engaging your joy, energy and vitality in life.